Integrity is often viewed as a static trait, something you either have or you don’t. But real self-leadership requires looking at integrity as an active, daily practice.

In this episode, I sit down with serial entrepreneur and leadership coach, Andrew Horn. Andrew reveals his practical 3-step model for personal integrity, built on three non-negotiable pillars: knowing yourself, being yourself, and keeping your agreements.

Together, we unpack how to reverse engineer your core values, navigate difficult emotions with curiosity rather than resistance, and how to use objective communication to eliminate drama and build deep connection.

Whether you are striving to break through a personal plateau, lead your company with greater conviction, or align your daily actions with your core values, this episode serves as a practical guide for radical self-leadership.

“Integrity is a lot more than a state of being. I think of integrity as more of a practice or an ongoing process, and it’s made up of three distinct parts. Those three parts are knowing myself, being myself, and keeping my agreements.” — Andrew Horn

In This Episode, You Will Learn

• The 3-part framework of personal integrity and why it gives you total agency over your life.
• How to use the “Peaks and Valleys” exercise to extract and codify your non-negotiable core values.
• The crucial distinction between “dirty fuel” and “clean fuel” sources of motivation.
• How to process challenging emotions like doubt and anxiety using parts work and emotional inquiry.
• The 4-step Byron Katie framework to inspect limiting thoughts and dismantle self-directed shame.
• How to communicate authentically using Objective Non-Violent Communication (OFNR).
• The difference between vague intentions and clear, measurable agreements.
• Plus much more…

What We Discuss:

• 00:01 – Episode Opener and Introduction to the Podcast – Andrew Horn
•  01:09 – Three Pillars of Integrity
•  01:43 – Knowing Yourself Identity
•  05:55 – Values Peaks and Valleys
•  16:17 – When Values Misalign
•  18:34 – Emotional Inquiry Parts Work
•  23:55 – Questioning Stories – The Work
•  33:19 – Dirty Fuel vs Clean Fuel
•  40:26 – Intentionality – ICAN Flow
•  44:21 – Being Yourself Mindset Shift
•  45:09 – Drama Triangle Roles
•  46:54 – Unmet Needs Behind Reactivity
•  49:06 – Radical Responsibility Shift
•  50:57 – Above The Line Archetypes
•  52:41 – Truthful Communication Framework
•  53:09 – Gestalt Origin Story
•  1:02:18 – OFNR Nonviolent Communication
•  1:05:55 – Requests And Five As
•  1:08:48 – Agreements And Boundaries
•  1:13:27 – Needs Desires Rule Of Three
•  1:16:33 – Spotlighting Shame Stories
•  1:24:27 – Integrity Through Agreements
•  1:26:02 – Men Shame And Connection
•  1:27:40 – Rapid Fire – Your Edge
•  1:31:00 – Weekly Check In Ritual
•  1:34:13 – Where To Find Andrew
•  1:36:01 – Connect And Sign Off

About Andrew

Andrew Horn is a serial entrepreneur, leadership coach, and founder of Junto, a leadership community dedicated to personal transformation and relational leadership. Over the past 15 years, he has built and scaled multiple ventures, most notably co-founding and serving as CEO of Tribute, the video-gifting platform recognized by The New Yorker as “Hallmark 2.0” and ranked #256 on the Inc. 500 list of America’s fastest-growing private companies. Tribute has helped millions of people celebrate life’s most meaningful moments through personalized video experiences.

Today, Horn coaches founders, CEOs, and executive teams from high-growth companies including TOMS, Hinge, and Casper, helping them develop authentic leadership, navigate difficult conversations, and build low-drama, high-performance cultures. His coaching is centered on his Relational Leadership framework, which integrates communication, emotional intelligence, personal integrity, and self-awareness to create lasting organizational and personal transformation.

In 2017, Horn founded Junto, a community that brings together leaders committed to personal growth through retreats, masterminds, and immersive leadership experiences. Beyond coaching, he is a sought-after keynote speaker and facilitator, having delivered talks and workshops for Fortune 500 companies, entrepreneurial organizations, and conferences including Summit Series and Conscious Capitalism. His work has also been featured on TED.com, where he shares insights on leadership, communication, and meaningful human connection. 

Show Notes

Connect with Andrew Horn:

• Website
• LinkedIn
• Instagram
• YouTube
• Substack

Resources Mentioned:

• Atomic Habits by James Clear
• The Work by Byron Katie
• Sapiens by Yuval Noah Harari
• Internal Family Systems (IFS) / Dick Schwartz
• Esalen Institute / Gestalt Communication
• The Junto Men’s Retreat